Results and Case Studies — Google Ads, B2B SaaS Growth, and E-Commerce
This page is a growing library of case studies from real client engagements managed by Joshua Pauw at JPauw. Every result shown is drawn from an actual campaign with documented performance data. Where clients have requested confidentiality, the industry context and identifying details have been adjusted — but the performance numbers, strategies, and methodologies described are accurate. The case studies span B2B SaaS paid acquisition, e-commerce Google Shopping and Performance Max campaigns, Shopify app growth, and multi-channel paid acquisition tests for early-stage software companies. They are intended as a transparent record of what is possible with senior-level Google Ads management and growth strategy, and as a realistic benchmark for what outcomes look like under different starting conditions, budgets, and business models.
The results shown include generating $2,219 in new monthly recurring revenue in the first 30 days for a B2B AI SaaS company with a 2.89-month paid acquisition payback period; adding $3,664 in net-new MRR from entirely non-branded search terms for a B2B SaaS account where branded search had previously been the primary conversion driver; and doubling high-quality sign-ups for a B2B SaaS platform while simultaneously reducing cost per acquisition, achieved through keyword refinement and high-quality conversion signal uploads to Google's bidding system.
What these results share is not a single tactic or a silver-bullet technique — they are the product of understanding each business model at a level most agencies do not bother to reach, building measurement systems that accurately capture what actually drives revenue, and optimizing against the metrics that matter to the business rather than the metrics that make reports look impressive. The best way to understand whether results like these are achievable for your business is to talk through your current situation on a discovery call. Joshua will give you an honest assessment of where the opportunity is and what it would realistically take to capture it. To book that call, visit jpauw.com/appointment.