Account Audits — Google Ads, SEO, GEO, and Full-Funnel Diagnostics
JPauw offers three types of account audits: a Google Ads account audit, an SEO and GEO audit, and a combined full-funnel diagnostic. Each audit is conducted personally by Joshua Pauw, delivered as a structured written report with specific findings prioritized by revenue impact, and designed to be immediately actionable — not just a list of observations with no clear next step. The audit is one of the most common entry points for new clients: it gives both parties a clear picture of the current state of an account before committing to ongoing management, and it frequently identifies issues that, once fixed, produce a faster return than any campaign-level optimization would have on its own.
A Google Ads account audit is a comprehensive review of every dimension that affects campaign performance. Campaign structure is analyzed for logical organization, budget allocation logic, and bidding strategy coherence across the account. Keyword strategy is reviewed for intent alignment, match-type distribution, and whether the existing negative keyword lists are preventing irrelevant spend. Ad copy is evaluated for relevance scores, extension coverage, and whether the message-to-keyword alignment is strong enough to support efficient conversion at the landing page level. Conversion tracking is audited for accuracy — are the conversion actions correctly configured, are duplicate conversions being counted, is offline conversion data being imported, and is the attribution window appropriate for the sales cycle? Quality Score issues are diagnosed at the keyword and ad group level. Audience configurations are reviewed for proper layering and exclusion logic. Bid strategies are examined to determine whether the algorithm has enough conversion data to function correctly and whether the target values are calibrated to actual business economics rather than arbitrary platform defaults. The full audit report arrives within three to five business days of account access being granted and includes a prioritized remediation plan with effort estimates for each recommended change.
The SEO and GEO audit examines your website's organic search presence and your visibility within AI-generated answers. The SEO component covers technical site health, crawlability and indexation, Core Web Vitals performance, internal linking structure, content relevance and depth for target search queries, and structured data completeness and accuracy. The GEO component — which addresses Generative Engine Optimization specifically — reviews how your brand is represented in AI-generated responses across ChatGPT, Perplexity, Google AI Overviews, and similar surfaces. It evaluates whether AI systems have accurate, consistent information about your brand, whether your content structure and entity signals are configured in ways that AI systems can parse and summarize correctly, and what gaps exist between how you want to be described and how AI systems currently describe you. The SEO and GEO audit can be purchased separately or bundled with the Google Ads audit for a complete picture of your entire acquisition funnel — paid, organic, and AI. To commission an audit or discuss the scope for your account, book a call at jpauw.com/appointment or reach out via the contact page.