Pricing — Google Ads Management and Growth Marketing Retainers
JPauw uses a flat monthly retainer pricing model for all ongoing engagements. There are no percentage-of-ad-spend fees, no performance bonuses tied to metrics that can be gamed, and no lock-in contracts beyond the current month. The retainer is determined by the scope of work — the number of channels being managed, the complexity of the campaigns, reporting requirements, and any strategic advisory work included. Pricing is discussed transparently during the discovery call and formalized in a written proposal before any engagement begins. Growth starts at $1,500 per month and includes the full account audit as onboarding (the same deliverable as the $599 standalone audit — no separate entry fee). The $3k ad-spend band includes a bi-weekly strategy and reporting call focused on the highest-impact next actions. Single-channel engagements under $6k/month in ad spend start there; multi-channel or larger accounts are scoped individually and typically run $2,000–$3,000 per month. The SEO / GEO / AEO audit remains a standalone product from $299 and is not bundled into Growth.
The flat retainer model is a deliberate structural choice that aligns incentives correctly. Percentage-of-spend pricing — the dominant model at most large agencies — creates a direct financial incentive to increase your ad budget regardless of whether doing so is actually in your interest. If an agency earns 15% of what you spend, they make more money when you spend more money, full stop. That model produces agencies that recommend budget increases as the default response to underperformance, rather than diagnosing the structural problem and fixing it. At JPauw, the retainer is fixed, which means the only way to justify it is to produce results worth paying for each month. That alignment of incentives is not accidental — it is the foundation the agency model is built on.
Account audits are a common starting point for new clients who have existing campaigns but are uncertain whether the ROI of ongoing management makes sense. A Google Ads audit covers campaign architecture, keyword strategy and match-type hygiene, bid strategy configuration, ad copy quality and testing history, conversion tracking accuracy, audience setup, Quality Score analysis, and budget allocation efficiency. The deliverable is a prioritized action plan: specific findings, what each one is costing you in wasted spend or missed revenue, and clear recommendations for what to fix first. The paid account audit is $599 standalone, included at no extra cost when you start on Growth, or paired with the SEO / GEO audit in a $799 comprehensive bundle for audit-only buyers. A combined SEO and GEO audit is also available separately, covering organic visibility, technical SEO health, structured data completeness, and AI search presence.
On Growth, net-new builds fold campaign architecture, tracking setup, launch prep, and the included account diagnostic into the retainer — there is no default separate setup fee. Exceptionally large, multi-market, or rush engagements may still be scoped as a distinct project; if that applies, it is quoted upfront before you commit. To get a clear proposal for your situation — including the exact scope and price — book a discovery call at jpauw.com/appointment. There is no cost or commitment to the call itself.