About Joshua Pauw — The person behind your campaigns
Joshua Pauw is the founder of JPauw. Before starting the agency he spent years as a developer embedded in marketing technology and advertising — building campaign infrastructure, wiring tracking stacks, and watching data across hundreds of accounts. He built the systems that measured performance and could spot budget bleed before many account managers opened their dashboards. He also ran his own ventures: buying ads, building funnels, iterating on copy, and absorbing losses firsthand. That mix — technical depth plus skin in the game — means he catches problems many managers miss and fixes them faster.
Today he brings both sides to every engagement: the right tracking setup, campaign structure, and strategy, managed personally. Clients talk to him directly. He is a Google Partner and available for new clients.
What makes this different: No hand-offs, no juniors, no black boxes — one person fully across the account with technical depth beyond typical agencies. He understands accounts from the platform level down, not only dashboards. Measurement is set up properly from day one, without vanity metrics or inflated ROAS from bad attribution. Reporting is clear and plain; if something is not working, he says so before the client has to ask.